Join the sharing economy.

“The sharing economy is growing at an exponential rate,” says Nigel Wilson, managing director at Hitwise. “Thousands of sharing economy companies have sprouted up around the world, and consumers are actively engaging in collaborative consumption.

According to PwC, 44 percent of all adults in the U.S. are aware of the sharing economy and 19 percent have engaged in a sharing economy transaction. It is imperative for brands to consider how to support and participate in collaborative consumption, rather than compete against it.”

The sharing economy is exploding and the largest demographic in the country, millennials, have embraced it. For 2017, look beyond Uber, Lyft and AirBnb when looking to tap into this market. You can rent out your car on Turo, camera equipment on Cameralends, snowboard or bike on Spinlister and, if you own one, your sailboat on Sailo. Besides renting out the stuff that you already own, you can deliver home-cooked meals with Umi-Kitchen.

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